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Marketing Intelligence MBAMarketing Intelligence

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About the Program

The MBA Marketing Intelligence combines basic management skills with advanced marketing and analytical knowledge. In the first semester, students study the basics of management and economics and explore organisational behaviour. Two modules on marketing intelligence introduce marketing strategies and market research for informed decision-making. The second semester deepens analytical skills through data-based decision-making and broadens strategic marketing perspective, with focus on consumer behaviour and customer relationship management. The final semester focuses on strategic management, corporate social responsibility and business ethics. Students complete the programme with a practical project or internship and a Master's thesis tackling a real-life marketing challenge. The program is also available as a fast-track version (60 ECTS) for applicants with a Bachelor's degree of at least 210 ECTS.
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The MBA Marketing Intelligence combines basic management skills with advanced marketing and analytical knowledge. In the first semester, students study the basics of management and economics and explore organisational behaviour. Two modules on marketing intelligence introduce marketing strategies and market research for informed decision-making. The second semester deepens analytical skills through data-based decision-making and broadens strategic marketing perspective, with focus on consumer behaviour and customer relationship management. The final semester focuses on strategic management, corporate social responsibility and business ethics. Students complete the programme with a practical project or internship and a Master's thesis tackling a real-life marketing challenge. The program is also available as a fast-track version (60 ECTS) for applicants with a Bachelor's degree of at least 210 ECTS.

Application Requirements

* 90 ECTS programı için: Bachelor derecesi (min. 180 ECTS), Min. iki yıl ilgili profesyonel iş deneyimi
* 60 ECTS programı (Hızlı Takip) için: Bachelor derecesi (min. 210 ECTS), Min. iki yıl ilgili profesyonel iş deneyimi

Language Requirements

* İngilizce dil becerisi kanıtı gereklidir

Required Documents

* Bachelor derecesi sertifikası
* Profesyonel iş deneyimi kanıtı (min. iki yıl)
* Motivasyon mektubu
* İngilizce dil becerisi kanıtı
* Özgeçmiş
* Kimlik kartı veya pasaport kopyası

Which Professions Does This Program Open Up?

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Subjects / Topic Areas

Marketing Intelligence

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Frequently Asked Questions

Quick answers about Marketing Intelligence MBA at SRH University

Is Marketing Intelligence MBA at SRH University taught in German or English?

This Other programme is taught in English. Make sure to check the language requirements (e.g. TestDaF, DSH, IELTS or TOEFL) before applying.

How much does the Marketing Intelligence MBA programme cost?

7.900 EUR / semester. International students should also budget around 800–1000 EUR/month for living costs in Germany.

What are the admission requirements for Marketing Intelligence MBA at SRH University?

Typical requirements include: a recognised secondary/undergraduate degree, proof of language proficiency (English), and (for non-EU applicants) a uni-assist application plus financial proof (Sperrkonto ~11.904 EUR/year).

When is the application deadline?

Application deadlines vary: winter semester usually closes on 15 July, summer semester on 15 January. Always confirm the exact deadline on the official university website.

Can I work in Germany while studying Marketing Intelligence MBA?

Yes. International students may work up to 140 full days / 280 half days per year without additional permission. After graduation you can apply for an 18-month job-seeker permit.

How do I apply to SRH University — directly or via uni-assist?

Most German universities accept international applications through uni-assist for document verification. Some unis accept direct applications — check the programme page on the official site.

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