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Master English Computer Science

Digital Marketing

Master of Science (M.Sc.)

About the Program

Digital marketing is about more than reach – it blends data, creativity, and strategy to drive sustainable growth. The Master's in Digital Marketing at CBS teaches you how leading brands succeed online, connect with audiences, and create experiences that stand out. The programme combines marketing psychology with advanced digital expertise. You'll learn to use data analytics, AI, and behavioural insights to understand target groups and craft measurable, effective strategies. Courses such as AI-Based Data Research, Consumer & Advertising Psychology, and Brand Management & Customer Acquisition build both creative intuition and analytical precision. What makes this programme unique is its focus on the entire digital customer journey – from branding and content to monetisation and customer retention. You'll design strategies that strengthen brand loyalty and long-term growth. At CBS, you'll learn by doing: working on projects with real companies, developing campaigns, and presenting your ideas to industry experts.

General Requirements

Specific requirements for this program are not in our database yet. The following are typical for this degree and language in Germany — always verify the exact requirements on the program's official page.

Academic qualification

A recognised Bachelor's degree in a related field; some programs require a minimum grade or specific prerequisites.

Language

English proficiency (typically IELTS ~6.5 or TOEFL iBT ~90). Basic German is helpful for daily life.

Typical documents

  • Recognised diploma and transcript (certified translations)
  • Language certificate
  • Passport and passport photo
  • Tabular CV (Lebenslauf)
  • Letter of motivation (for many programs)
  • Application via uni-assist / VPD (for most international applicants)

Which Professions Does This Program Open Up?

Related profession searches from Bundesagentur für Arbeit (BERUFENET) data:

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Subjects / Topic Areas

Digital Marketing

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Frequently Asked Questions

Quick answers about Digital Marketing at CBS University of Applied Sciences

Is Digital Marketing at CBS University of Applied Sciences taught in German or English? ▼

This Master programme is taught in English. Make sure to check the language requirements (e.g. TestDaF, DSH, IELTS or TOEFL) before applying.

How much does the Digital Marketing programme cost? ▼

No tuition fee (only semester contribution). International students should also budget around 800–1000 EUR/month for living costs in Germany.

What are the admission requirements for Digital Marketing at CBS University of Applied Sciences? ▼

Typical requirements include: a recognised secondary/undergraduate degree, proof of language proficiency (English), and (for non-EU applicants) a uni-assist application plus financial proof (Sperrkonto ~11.904 EUR/year).

When is the application deadline? ▼

Application deadlines vary: winter semester usually closes on 15 July, summer semester on 15 January. Always confirm the exact deadline on the official university website.

Can I work in Germany while studying Digital Marketing? ▼

Yes. International students may work up to 140 working days a year without additional permission (a day of up to 4 hours counts as half a day). After graduation you can apply for an 18-month job-seeker permit.

How do I apply to CBS University of Applied Sciences — directly or via uni-assist? ▼

Most German universities accept international applications through uni-assist for document verification. Some unis accept direct applications — check the programme page on the official site.

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AI answers can contain mistakes. Please verify important details from official sources.