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Master English Computer Science

Digital Marketing and Sales Management

Master of Arts (M.A.)

About the Program

The Master's program in Digital Marketing & Sales Management focuses on developing expertise for online platforms and digital marketing strategies. The curriculum covers digital strategy and business models, online shop systems, and digital trading platforms. Students acquire knowledge in high-demand areas such as Search Engine Advertising (SEA), Search Engine Optimization (SEO), Data Analytics in Marketing & Sales, Digital Performance Marketing, Web Analytics, and fundamentals of consumer psychology. The program includes practical modules and case studies to provide real-world application. This interdisciplinary master's program accepts bachelor graduates from fields such as (Business) Informatics, Business Administration, and (Business) Psychology, as well as related areas.

General Requirements

Specific requirements for this program are not in our database yet. The following are typical for this degree and language in Germany — always verify the exact requirements on the program's official page.

Academic qualification

A recognised Bachelor's degree in a related field; some programs require a minimum grade or specific prerequisites.

Language

English proficiency (typically IELTS ~6.5 or TOEFL iBT ~90). Basic German is helpful for daily life.

Typical documents

  • Recognised diploma and transcript (certified translations)
  • Language certificate
  • Passport and passport photo
  • Tabular CV (Lebenslauf)
  • Letter of motivation (for many programs)
  • Application via uni-assist / VPD (for most international applicants)

Which Professions Does This Program Open Up?

Related profession searches from Bundesagentur für Arbeit (BERUFENET) data:

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Subjects / Topic Areas

Digital Marketing

Similar Programs

Frequently Asked Questions

Quick answers about Digital Marketing and Sales Management at PFH Private Hochschule Göttingen

Is Digital Marketing and Sales Management at PFH Private Hochschule Göttingen taught in German or English? ▼

This Master programme is taught in English. Make sure to check the language requirements (e.g. TestDaF, DSH, IELTS or TOEFL) before applying.

How much does the Digital Marketing and Sales Management programme cost? ▼

483 EUR / semester. International students should also budget around 800–1000 EUR/month for living costs in Germany.

What are the admission requirements for Digital Marketing and Sales Management at PFH Private Hochschule Göttingen? ▼

Typical requirements include: a recognised secondary/undergraduate degree, proof of language proficiency (English), and (for non-EU applicants) a uni-assist application plus financial proof (Sperrkonto ~11.904 EUR/year).

When is the application deadline? ▼

Application deadlines vary: winter semester usually closes on 15 July, summer semester on 15 January. Always confirm the exact deadline on the official university website.

Can I work in Germany while studying Digital Marketing and Sales Management? ▼

Yes. International students may work up to 140 working days a year without additional permission (a day of up to 4 hours counts as half a day). After graduation you can apply for an 18-month job-seeker permit.

How do I apply to PFH Private Hochschule Göttingen — directly or via uni-assist? ▼

Most German universities accept international applications through uni-assist for document verification. Some unis accept direct applications — check the programme page on the official site.

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ApplyToGerman Assistant

AI answers can contain mistakes. Please verify important details from official sources.