Betriebswirt/Betriebswirtin (Hochschule) für Hotelmanagement

Information offerings from the Bundesagentur für Arbeit (German Federal Employment Agency), Film Hotel and Tourism Management - Duales Studium (Dual Study Program), and other information offerings: AHGZ (General Hotel and Gastronomy Newspaper) Online, BFuP - Business Research and Practice, GASTGEWERBE-Magazin, Gastronomie report, Gastrotel, HOGAPAGE Magazin, Hotel Management, Hotelmanagement-studieren.de - The Guide to Your Studies, Competence Center for Tourism of the Federal Government, SBUR Schmalenbach Journal of Business Research. Schmalenbach's Journal for Business Research, Top Hotel, Economic Power & Job Engine Gastronomy Hospitality 2019, wiwi-online - The Companion Guide for Studium (University Studies) & Career.

Sustainable and environmentally friendly hospitality is becoming increasingly important. More and more guests pay attention to their vacation being ecologically compatible, resource-saving, and environmentally friendly. They choose hotels and other accommodations that meet sustainability criteria. Accommodation establishments therefore try to reduce their resource and energy consumption. This includes measures such as good thermal insulation of buildings, local and natural building materials, electricity from sustainable energies, or locally grown and produced food. Hotel management 4.0 is more than just online booking. Artificial intelligence (AI), chatbots, and robots are already part of everyday life in many hotels. New technologies and areas of application such as smart catering technology, digital facial recognition, and virtual reality are continuously being added. Employees must adapt to these developments.

The following interests are important and helpful for success in this Studium (university study) profession. The interests are listed in order of their importance. For each area of interest, activities are mentioned for illustration. Interest in commercial-organizational activities, e.g., marketing and planning congress and event offerings, creating operational analyses for a hotel. Interest in administrative-organizational activities, e.g., coordinating commercial processes in the hotel.

Business economists for hotel management primarily work in offices and meeting rooms. In addition, they may also work in guest-related areas of a hotel, such as the reception, restaurant, and event areas, in a home office, or mobile.

Core competencies acquired or deepened during Studium (university studies) include: Banqueting (Event department - Organization and Service), Business Administration, Channel Management, Controlling, Financial Management, Food and Beverage/Economic sector, Hotel Management, Calculation, Conception (Advertising, Marketing, PR), Cost and Performance Accounting, Marketing, Human Resources, Smart Hospitality. Other competencies that may be significant for practicing this profession include: Bookkeeping, Digital Concierge, Purchasing, Guest Services, Restaurant Law, Customer Consulting, Market Research, Planning and Conducting Fairs, Congresses and Events, Public Relations, Auditing, Statistics, System Gastronomy, Sales, Advertising. Other relevant skills and knowledge: Competence group 'Business Administration, Finance and Controlling Software', Competence group 'Travel Information, Reservation and Gastronomy Systems'.

The advancing digitalization of the working and professional world can change task areas and requirement profiles. Business economists for hotel management may have the opportunity to deal with the following technologies, procedures, or systems: Augmented Analytics (e.g., using automatically evaluated data for market and demand analyses), Business Intelligence - BI (e.g., making operational and strategic decisions using automatically analyzed company data from a hotel), Business Process Management Systems - BPM Systems (e.g., using software for the analysis and automation of business processes to optimize operational processes in hotels), Chatbots (e.g., planning the use of adaptive chatbots for handling complaints), Customer Data Platforms - CDP (e.g., developing and implementing marketing strategies for specific target groups based on data from the CDP), Digital Concierge (e.g., planning the use of digital guest folders).

Business administrators for hotel management plan, organize, and control business processes independently. If they lead a team, they motivate their employees and coordinate their collaboration. This requires communicative skills and assertiveness, and negotiation skills in customer discussions. They use their analytical and organizational skills, for example, when evaluating operational key figures or making business processes in hotel companies more effective. When developing financing concepts, they think from a business administration perspective. Foreign language skills and intercultural competencies are needed, for example, when dealing with guests and business partners from other countries. They primarily work in an office at a computer but are also active in other areas of a hotel, such as the reception area. In external service, they visit customers and business partners both domestically and abroad.

Business administrators for hotel management can, for example, establish or take over their own hotel business. Self-employment as a consultant for hotel companies is also possible.

No definitive statements can be made regarding earning opportunities in this professional activity. Salary information is variable; please check BERUFENET.

Hotel industry, accommodation; hotels, inns, and guesthouses; holiday accommodations and similar lodging establishments; other accommodation establishments, e.g., event gastronomy, gastronomy projects. Gastronomy, catering; restaurants, eateries, snack bars, cafes, ice cream parlors, etc.; caterers and provision of other food services; serving of beverages, e.g., cocktail lounges, discotheques, dance clubs.

Those who wish to work in this profession typically need a completed undergraduate degree (grundständig Studium) in hotel management. Leadership positions or specialized tasks usually require a master's degree (Masterstudium). Activities in science and research often require a doctorate (Promotion) or habilitation (Habilitation).

Hotel management (undergraduate); Hotel management (postgraduate)

Business economists for hotel management find employment in hospitality companies and gastronomic establishments.

Business Economist (University) - Hotel Management. Also common job titles/synonyms: Hotel Manager. Job title in French: Responsable commercial/Responsable commerciale hôtellerie.

Some characteristics of work and social behavior are equally relevant for all professions and are therefore not mentioned separately. These include reliability, punctuality, honesty, ability to criticize, and appropriate manners. Additionally, the following profession-specific characteristics are required to practice this university profession: Performance and commitment (e.g., willingness to actively and decisively take on commercial analysis, planning, and leadership tasks in hotel businesses), perseverance/determination (e.g., planning and pursuing long-term strategic goals, adhering to implementation despite temporary setbacks or short-term changed priorities), diligence (e.g., accurate and error-free budget planning and execution of cost and performance accounting), sense of responsibility and willingness to take responsibility (e.g., taking responsibility for the efficient and economic design of commercial processes).

Business economists for hotel management plan, organize, and supervise the business activities of a hospitality company.

GastroExpress, hogapage.de, hotelcareer, hoteljob.ch, Hoteljob Deutschland, Hoteljob-Schweiz, Joborama, jobsterne, lebensmitteljob.de, Rolling Pin International, TouristikCareer.

Professional Association for Food and Hospitality (BGN), Federal Association of the German Tourism Industry (BTW) e.V., Federal Association of German Economists (bdvb) e.V., German Hotel and Restaurant Association (DEHOGA) e.V., German Tourism Association (DTV) e.V., Food-Enjoyment-Hospitality Union (NGG), ver.di - United Services Union.

This profession involves responsibility for people (e.g., guiding, motivating, and leading employees), responsibility for assets (e.g., auditing books and balance sheets in hotel controlling), and customer contact (e.g., negotiating with key accounts and tour operators). It also includes screen work (e.g., performing analysis, conception, and planning tasks), office work (e.g., conducting employee appraisals), and varying work locations (e.g., performing quality controls in all areas of a hotel or hotel chain).

Professional deployment opportunities are categorized by fields of activity. In Finance and Accounting, one can work as a calculator, cost accountant, head of finance and accounting, or head of cost accounting. In Hotel and Gastronomy, roles include banquet manager, state-certified hotel and restaurant manager (Bachelor Professional in Hauswirtschaft), catering manager, front office manager (hotel), food and beverage manager, guest relations manager, head of accommodation establishment, or rooms division manager. Teaching activities at universities are also possible, such as lecturer at universities and academies or study program coordinator. In Marketing and Advertising, one can work as a marketing manager. In Scientific Research, roles include research assistant or head of a research group.

Documents used in this profession include economic efficiency analyses, business plans, business key figures, annual financial reports, service and guest loyalty concepts, process and organizational plans, offer and contract documents, statistics, and legal regulations. Software such as digital booking systems and hotel management systems, as well as office equipment like PCs, internet access, and telephones, are also essential tools.

Business administrators for hotel management support economic decision-making processes in various functional areas of hotel businesses. They prepare analyses, conduct projects, and evaluate their success. They determine the current status, evaluate guest surveys, for example, and try to expand, update, or network offers, as well as optimize processes. Furthermore, they assess the potential of new hotel concepts, develop target group-specific ideas or guest loyalty programs. They monitor deadlines, train employees in new workflows, conduct success controls, and document their results. They also coordinate processes, perform tasks in finance and accounting, and advise customers.

Adaptive professional development helps to keep professional knowledge current and adapt to new developments (e.g., in business administration, hotel management, controlling, or finance and accounting). Furthermore, trends in digitalization and sustainability in the hotel industry can become important continuing education topics for business administrators in hotel management.

Bachelor graduates can expand their professional and career opportunities through further studies, for example, in hotel management or business administration. A doctorate is generally required for an academic career at a university; an Habilitation (postdoctoral qualification) is usually needed for appointment as a university professor. A doctorate may also facilitate access to higher professional positions in the private sector, research, and public administration.

Business economists in hotel management analyze and conceptualize the current situation in the hospitality industry, evaluating offers and determining guest satisfaction. They identify innovative and practical hotel concepts, formulate goals and benchmarks, and design optimized service and guest loyalty strategies, including marketing measures. They assess implementation possibilities, conduct cost-benefit analyses, and coordinate with stakeholders. They oversee implementation processes, coordinate subtasks, monitor interim goals, and train staff. They continuously review and adapt hotel offerings, plan and execute marketing and advertising campaigns, and manage the hotel's online presence.

For business economists in hotel management, various alternatives exist in the field of management and corporate leadership. These include business economist (Hochschule) positions in corporate management, service management, marketing, advertising, and international economics, as well as Master of Business Administration and economist (Ökonom/Ökonomin) roles. Commonalities among these professions include planning, monitoring, and organizing operational processes, supporting economic decision-making, and negotiating with business partners and customers. The mentioned alternatives may require additional training or an extended onboarding period.

Business economists in hotel management plan, organize, and monitor the business activities of a hotel company. They prepare decisions, for example, evaluating whether experience hotels are relevant for their own company or if attractive expansion opportunities exist in e-business, or if measures are needed to increase guest loyalty. They are knowledgeable about their own hotel business and the competitive landscape. They stay updated on innovative marketing concepts, new tourism trends, and promising ways to engage guests. This allows them to reliably assess the pros and cons of all available distribution channels: Which channel helps the hotel achieve a consistent base occupancy? Where can the best profit margins be generated? They gather information through guest surveys or by evaluating guest complaints and tourism studies.

The following abilities, knowledge, and skills are required for potential activities in this field of study: Numerical thinking (e.g., creating business analyses; conducting personnel planning), observational accuracy (e.g., controlling work execution, such as before events), memory (e.g., remembering names, faces, and preferences of guests), adaptability (e.g., quick and frequent switching between customer and supplier contacts at events), commercial aptitude (e.g., observing the market and recognizing trends; performing profitability calculations), planning and organizational skills (e.g., planning, managing, and controlling operational processes in hotels). Additionally, calculation skills (e.g., calculating the costs of events) are important.

The exercise of this profession may involve the following physical requirements. This information may not necessarily apply to every job profile or every professional application. Unimpaired speech (e.g., negotiating with travel agencies and suppliers; presenting new advertising strategies), near vision - even corrected (e.g., performing analysis, conception, and planning work on the computer), hearing and speech comprehension (e.g., understanding guests' wishes or complaints) are important. This information does not form a basis for legal action and should not be understood in the sense of a medical fitness assessment. Actual physical fitness or unfitness must always be determined on a case-by-case basis and taking into account possible reasonable accommodations.

The following lists professions or activities that show similarities to the initial profession. These professions represent a possible alternative for applicants who cannot find a vacancy in their learned profession. Furthermore, employers can consider specialists in these professions as alternatives for filling a position in the initial profession. Some alternative professions only comprise partial activities of the initial profession, while others require an induction period, which can vary in length depending on the individual case. The following immediate employment and staffing alternatives are available for the profession of business economist in hotel management: Banquet Manager, Catering Manager, Front Office Manager (Hotel), Food and Beverage Manager, General Manager (Gastronomy), General Manager.

Working as a business administrator for hotel management is not a regulated profession. No professional recognition is necessary to work in this profession with a qualification acquired abroad. However, there is the possibility to apply for an individual certificate evaluation for foreign university degrees through the Zentralstelle für ausländisches Bildungswesen (ZAB). This can be helpful for applications in the German labor market. Further information on living and working in Germany: Hotline Arbeiten und Leben in Deutschland, an information service for people from abroad by the Bundesagentur für Arbeit, the Central International and Specialist Placement Service of the Bundesagentur für Arbeit, Make it in Germany.

The following health limitations could lead to problems when performing this profession. The information may not necessarily apply to every activity profile or every professional application. Increasingly, there are also ways to compensate for limitations, for example, through technical aids. Speech impediments or speech defects could cause issues when negotiating with travel agencies and suppliers or presenting new advertising strategies. Uncorrectable near vision impairment could be problematic when performing analysis, conceptual, and planning work on the computer. Hearing loss, hard of hearing, deafness, hearing impairment, or chronic ear conditions could hinder understanding guests' wishes or complaints. Please note: This information does not form a basis for legal action and should not be understood in the sense of a medical fitness assessment. The actual physical suitability or unsuitability must always be determined on a case-by-case basis and taking into account possible reasonable accommodations.

The following alternative occupations are available for the profession of business administrator for hotel management: Management, corporate management, Master of Business Administration, business administrator (university) for corporate management. Commonalities include: planning, monitoring, and organizing operational processes; supporting economic decision-making processes; negotiating with business partners and customers. Please note: The mentioned alternatives may require an induction period, which can vary in length depending on the individual case.