Business Administration, Specialisation in Digital Customer Experience & Service Design

Business Administration – specialisation in Digital Customer Experience & Service Design, supported by the FGU - French-German University After completing the double degree, students will receive two diplomas from two top universities – a Master of Science in Business Administration from the Catholic University of Eichstätt-Ingolstadt and a Master's in “International Marketing of Innovation” from Toulouse School of Management. Both programmes are closely intertwined and offer in-depth knowledge of marketing and service management, especially regarding the topics of digitalisation and innovation. As customer experience gains more importance in companies, it is necessary for managers to be competent in those fields. The Master's specialisation in “Digital Customer Experience & Service Design” is a fully integrated study programme where students spend half of their studies abroad in France. They will study alongside French students throughout the entire course of studies, at the Ingolstadt campus as well as in Toulouse. Through this deep integration, students develop profound language proficiency in German, French and English, which will go far beyond the level acquired during a usual semester abroad. Students of the programme acquire knowledge of technology-driven marketing and service management over four semesters. They start with a semester at the University in Toulouse and then transfer to the Ingolstadt School of Management for their second and third semester. During the fourth semester, students complete a six-month internship in a francophone country and work on their Master’s theses. After completion of the programme, students are well equipped to take senior jobs in the following roles and fields: product manager, customer experience manager, e-marketing, community manager, E-CRM manager, and e-marketing manager. Because the programme offers a good mixture of theoretical and practical modules, it is also possible to enrol in a PhD programme and focus on research. Your advantages of choosing a programme supported by the FGU: Being part of a German-French group of students who receive special support and sponsorship during their studies The duration of studies is divided equally between both partner universities. A fixed curriculum with a minimum stay of two semesters at the partner university The FGU grants 350 EUR per month to every student of the major during their stay abroad. Recognition of all academic credits earned at the respective exchange university Integrated, English-taught study programme at WFI and at the renowned partner university, Toulouse School of Management Students earn the academic degree of “Master of Science – Business Administration” at WFI as well as the “Diplôme de Master – International Marketing of Innovation” of Toulouse School of Management without an extension of the duration of the studies. All study programmes sponsored by the FGU are subject to strict quality control, which is assured by regular evaluations carried out by independent German and French university professors. This double Master’s degree is accredited by the FGU.